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ME

 

I am a Chartered Psychologist based in Wales, HCPC registered, and a Fellow of the British Psychological Society. I hold a PhD in brief therapeutic approaches. I work with clients across Wales and beyond, online.

I am recognised in Wales through my role as an expert psychologist in the media, including on long-running national television programmes.

My work sits between psychology and coaching. I bring formal psychological training together with direct, practical application. This is focused work for people who want clarity and movement, not open-ended discussion.

 

Alongside my professional training, I bring lived experience of making and sustaining difficult change.

 

I reduced my weight from 18 stone to 12 stone and have maintained a healthy lifestyle long-term. I have completed seven full Ironman triathlons. I stopped drinking alcohol over six years ago and have remained alcohol-free since. These changes required consistency, discipline, and psychological insight over time, not short-term effort.

 

Through this, I have learned what genuinely works in real life. During our work together, I will share relevant strategies, skills, and ways of thinking that I have used myself and seen work repeatedly with clients. I do this selectively and only where it is useful to you.

 

My approach is direct and honest. I have been described as unsugared in how I work. I do not take a vague, indirect, or overly gentle approach. If that style does not suit you, I may not be the right person for you.

 

People who choose to work with me do so knowingly. They are looking for clarity, challenge, and change — not reassurance without movement.

 

I am unapologetic about working this way. It is how I get results, and it is what many of my clients actively want and need.

 

If you are looking for a softer or more exploratory approach, a different form of support may suit you better. If you are looking for honest, focused work grounded in psychology and real-world experience, we are likely to work well together.
 

I work in English or Welsh.

DR. IOAN REES © 2026

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