I'm a Chartered Psychologist based in Wales, HCPC registered, and an Associate Fellow of the British Psychological Society. I hold a PhD in brief therapeutic approaches and work with clients across Wales and beyond, online.
I'm recognised in Wales as an expert psychologist in the national media, including on long-running national television programmes.
My work sits between psychology and coaching. Formal psychological training combined with direct, practical application. Focused work for people who want clarity and movement, not open-ended discussion.
Lived experience matters. I reduced my weight from 18 stone to 12 stone and maintained that long-term. Completed seven full Ironman triathlons. Stopped drinking alcohol over six years ago and remained alcohol-free since. None of this was quick fixes. It was consistency, discipline, and psychological insight over time.
Through this, I learned what actually works in real life. I share the relevant strategies and ways of thinking selectively, only where useful to you.
My approach is direct, supportive, and honest, no-nonsense.
No-nonsense doesn’t mean harsh. It means clear, direct conversations delivered with care, support, and genuine concern for you and the outcome. Importantly, it means I won’t let you lie to yourself, because that honesty is often where real change begins.
My role is to be a steady presence while difficult decisions are made and followed through. I’ll challenge you when needed and stay focused on what will genuinely help you move forward.
The honesty I offer is unbiased and non-judgemental. It's about your clarity, your wellbeing, and your progress, especially when things feel uncomfortable.
My clients value clear thinking, straight feedback, and support that leads to action, not superficial reassurance without movement.
This is how I work. It's how change happens, and it's what my clients come to me for.
I work in English or Welsh.
DR. IOAN REES © 2026